Go-to-Market Consulting · B2B SaaS

Go-to-marketthat actually goes.

A go-to-market consultant for B2B SaaS who does not stop at the deck — positioning, ICP and a GTM motion you can actually run, from an operator who has run it.

Book a GTM call →What I do

Strategy you can execute. Not a slide library.

GTM blueprintLive
PositioningSharp why you win
ICPDefined who to win
MotionDesigned how to win
ProofBuilt instrumented
Experience across
Netpeak GroupAcademyOceanDataImpulseGoogle for StartupsSaaSFintech
01 / The problem

Most GTM strategy dies in a slide deck.

Plenty of consultants hand you a beautiful go-to-market deck and walk away. Then nothing happens, because strategy without an operator to execute it is just expensive theory. GTM should be built to ship.

01

Strategy with no execution path

A deck that is not wired to a real motion is shelfware - it never touches pipeline.

02

Fuzzy positioning and ICP

Without sharp positioning and a clear ICP, every downstream channel and message underperforms.

03

Advice without accountability

Consultants who never run anything are not accountable for whether the GTM actually works.

The point of view

A GTM plan should be a motion, not a memo.

Good go-to-market consulting ends with a motion you can run - positioning, ICP, channels and the instrumentation to prove it - not a deck that gathers dust. And because I am also an operator, I can run it, or hand it to your team and lead until it sticks. It is the strategy layer of the fractional CMO offer.

02 / What I do

Go-to-market, made executable.

The work that turns a GTM idea into a running motion.

Positioning● Built

Positioning & narrative

Sharp, differentiated positioning and the narrative that makes buyers care.

ICP● Built

ICP & segmentation

Who to win first and the segments worth your focus, not everyone.

Motion● Built

GTM motion design

The channels, sales motion and content that fit your buyer and stage.

Launch● Built

Launch & messaging

Message hierarchy and launch plan for a new product, market or category.

Instrumentation● Built

Metrics & instrumentation

The pipeline metrics that tell you the motion is working.

Execution● Optional

Run it, or lead it

I can run the motion or lead your team until it sticks. See fractional CMO.

03 / Process

How a GTM engagement runs.

1

Diagnose

Assess positioning, ICP, current motion and where pipeline leaks.

2

Sharpen strategy

Re-cut positioning and ICP, and design the motion to win them.

3

Make it executable

Turn strategy into a concrete plan, instrumented to pipeline.

4

Run or hand off

Execute it myself, or lead your team until the motion holds.

Strategy is only as good as the motion you can actually run.
// Andrii Byzov — AI-native fractional CMO
4×REVENUE GROWTH YoY (operator track record)
5×LOWER CAC DELIVERED
0→14TEAM BUILT & LED
Andrii Byzov, AI-native go-to-market consultant for B2B SaaSAndrii Byzov  /  GTM consultant
Who you work with

A GTM consultant who also operates.

I am Andrii Byzov — an AI-native marketing operator who has led growth across B2B SaaS and fintech, including CMO roles at DataImpulse and AcademyOcean (Netpeak Group), and worked with Google for Startups.

I do not just advise on go-to-market - I build and run it. For the full offer, see the fractional CMO page; for demand execution, demand generation.

15+ yrsFINTECH & SAAS
0→14TEAM BUILT & LED
AI-nativeFROM DAY ONE
04 / Fit

Is GTM consulting what you need?

A strong fit if

  • +You are a B2B SaaS launching, repositioning or entering a new market.
  • +Your positioning and ICP are fuzzy and it shows downstream.
  • +You want a motion you can run, not just a deck.
  • +You value a consultant who can also execute.

Not a fit if

  • −You only want a slide deck to show the board.
  • −You have no product-market fit to build a motion on.
  • −You want execution but not the strategy behind it.
  • −You already have sharp positioning and a working motion.
05 / FAQ

Go-to-market consulting, answered.

What does a go-to-market consultant do? +
Builds the strategy that gets a product to market and growing - positioning, ICP, channel and sales motion - and, in my case, can also run it rather than just hand over a deck.
How is this different from a strategy deck? +
The output is a motion you can execute, instrumented to pipeline, not just slides. Because I am also an operator, the strategy is built to ship and I can run it.
Can you run the GTM, not just advise? +
Yes. I can execute the motion or lead your team until it sticks - that is the fractional CMO side of the work.
When do I need GTM consulting? +
When you are launching, repositioning, entering a new market, or your current motion is not producing pipeline and you are unsure why.
How long does a GTM engagement take? +
A focused strategy and motion design is typically a few weeks; running it to durable traction is a quarter-plus, compounding effort.
Start here

Make your go-to-market go.

A focused call shows where your GTM is stuck - positioning, ICP or motion - and the fastest path to a motion that ships pipeline.

Book a GTM call →

Operator-led · AI-native · B2B SaaS