Fractional AI · Marketing & GTM

Fractional AI foryour GTM.

Senior AI capability for B2B SaaS marketing and go-to-market, part-time. Fractional AI means real leverage — strategy, automation and AI search — run by an operator, without a full-time hire.

Book a call → See what I do

Senior AI capability, sized to what you need.

Fractional AILive
StrategySet AI roadmap
AutomationBuilt real systems
AI searchRun get cited
CommitmentPart-time operator-led
Experience across
Netpeak GroupAcademyOceanDataImpulseGoogle for StartupsSaaSFintech
01 / The gap

You need AI capability. You cannot hire a senior AI leader yet.

B2B SaaS teams know AI matters but rarely have a senior person who can set the strategy and actually build it. Full-time AI hires are scarce and expensive, and tool subscriptions are not a capability.

01

No senior AI owner

Tools and pilots exist, but no one senior owns where AI goes and how it ships.

02

Full-time is out of reach

A senior AI leader is a hard, expensive hire, premature for most teams' stage.

03

Capability, not subscriptions

Buying AI tools is not the same as having someone who turns them into leverage.

The point of view

Fractional AI is a capability, not a stack of tools.

Fractional AI means bringing in senior AI capability for the share of time you actually need: someone who sets the strategy, builds the systems and owns the outcome. I focus on marketing and go-to-market, where AI creates leverage fastest, and I build systems that replace two or three manual roles, not a ChatGPT tab open on the side.

02 / What I do

Fractional AI, across your GTM.

Senior AI capability applied where it pays off, with the build, not just the advice.

Strategy● Set

AI roadmap

Where AI creates advantage in your marketing and GTM, sequenced by leverage, with governance.

Automation● Built

AI & agent systems

Workflows that replace manual work across content, demand and ops, with a human owning quality.

AI search● Run

AI search visibility

Get found and cited in ChatGPT, Perplexity and AI Overviews, the GEO and AI-SEO layer.

Content● Built

AI content engine

Research, drafting and repurposing with human gates, so volume rises and quality holds.

Enablement● Embedded

Team enablement

Your team learns the AI-native way of working, so capability stays after I leave.

Advisory● Ongoing

Standing AI advisor

A senior person on call as models and your priorities shift, keeping you current.

03 / Process

How a fractional AI engagement runs.

1

Scope

Agree where AI capability matters most for your marketing and GTM, and how much of my time you need.

2

Strategize

Set the AI roadmap: what to build first, the governance, and the operating model your team moves to.

3

Build & run

Build the systems with AI from day one and run them, so capability shows up as shipped work.

4

Compound

Track impact, enable your team, and extend as trust and results grow.

Fractional AI is senior capability, part-time. Real leverage, without the full-time hire.
// Andrii Byzov — AI-native fractional CMO & fractional AI lead
4×REVENUE GROWTH YoY (operator track record)
5×LOWER CAC DELIVERED
15+ yrsFINTECH & SAAS, AI-NATIVE
Andrii Byzov, fractional AI lead for B2B SaaS Andrii Byzov  /  Fractional AI
Who you work with

Senior AI capability, on your terms.

I am Andrii Byzov — an AI-native marketing operator who has led growth across B2B SaaS and fintech, including CMO roles at DataImpulse and AcademyOcean (Netpeak Group).

I bring fractional AI capability to marketing and GTM: strategy, automation and AI search, built hands-on. I build systems that replace two or three manual roles, not a ChatGPT tab open on the side. I write about it on my blog.

AI-nativeSINCE THE GPT ERA
0→14TEAM BUILT & LED
SoloONE ACCOUNTABLE EXPERT
04 / Fit

Is fractional AI right for you?

A strong fit if

  • +You are a B2B SaaS or tech team that needs senior AI capability for GTM.
  • +You are not ready to hire a full-time senior AI leader.
  • +You want strategy plus the hands-on build, not a tool list.
  • +You want leverage with a human owning quality.

Not a fit if

  • −You only want someone to recommend AI tools.
  • −You expect unsupervised AI to run your marketing.
  • −You have no marketing or GTM motion to apply AI to yet.
  • −You want a generic AI deck, not shipped systems.
05 / FAQ

Fractional AI, answered honestly.

What is fractional AI? +
Fractional AI means bringing in senior AI capability part-time, rather than hiring a full-time AI leader. You get someone who sets the AI strategy, builds the systems and owns the outcome, for the share of time you actually need.
What is the difference from a fractional AI officer? +
A fractional AI officer is the executive C-level version, an AI mandate across the business. Fractional AI here is focused on marketing and GTM capability, strategy through build.
Do you only advise, or also build? +
Both. The point of fractional AI is capability that ships. I set the strategy and build the systems, or embed with your team to get them shipped.
What areas does it cover? +
Mainly AI strategy, automation and AI search visibility, the places AI creates the most leverage in go-to-market.
How much of your time do we get? +
As much as the work needs, typically part-time on a monthly basis. We scope it to the roadmap, not a fixed number of hours.
How do you price it? +
A monthly retainer scaled to time and scope, a fraction of a full-time senior AI hire.
Start here

Bring in fractional AI capability.

Start with a call. We will scope where senior AI capability moves your marketing and GTM, and how a fractional engagement would run.

Book a call →

Operator-led · AI-native · B2B SaaS