AI Search Optimization · GEO + AEO

Get found acrossAI search.

I run AI search optimization services for B2B SaaS — uniting generative and answer engine optimization into one system, so you show up wherever buyers ask AI.

Book an audit → See the system

One program. Every AI engine. Operator-led.

AI Search CoverageLive
ChatGPTTracked cited
PerplexityTracked sources
Google AI OverviewsTracked answers
GeminiTracked share of voice
Experience across
Netpeak GroupAcademyOceanDataImpulseGoogle for StartupsSaaSFintech
01 / The shift

Search did not die. It scattered into AI.

Discovery is splintering across ChatGPT, Perplexity, Gemini and Google AI Overviews — each one synthesizing answers from a handful of trusted sources. Winning now means being visible across all of them, not ranking on one.

01

One channel is not enough

Ranking on Google does not put you in ChatGPT or Perplexity. Each engine has its own retrieval and its own winners.

02

GEO and AEO done in silos

Treating generative and answer optimization as separate projects wastes the overlap. They share entities, content and authority — run them as one.

03

No way to see where you stand

Most teams have no measurement of AI-search presence at all — so they cannot tell if they are winning or invisible.

The point of view

AI search optimization is one system, not two projects.

Being found across AI engines comes from the same foundation: a clear entity, structured data, answer-shaped content and real authority. Generative engine optimization wins visibility inside AI answers; answer engine optimization wins the specific question. I run them as one program and measure it across every engine your buyers use.

02 / The system

One foundation, two winning motions.

The shared work that powers visibility across every AI engine — plus the two specialist motions on top.

Audit● Scoped

AI search audit

Where you stand across ChatGPT, Perplexity, Gemini and AI Overviews today, versus competitors, on real buyer prompts.

Foundation● Built

Entity & structured data

The shared base both GEO and AEO need: a machine-legible entity, schema and consistent signals across the web.

GEO● Built

Generative engine optimization

Get surfaced and cited inside AI answers. See the GEO page →

AEO● Built

Answer engine optimization

Become the direct answer to your buyers' questions. See the AEO page →

Authority● Built

Source & citation authority

The third-party signals AI engines trust, so you are in the set they pull from across the board.

Monitoring● Live

Cross-engine monitoring

One view of presence, citations and share of voice across every AI engine — and what to fix next.

03 / Process

How an AI search engagement runs.

1

Audit every engine

Baseline your presence across AI engines and find the entity, content and authority gaps holding you back.

2

Fix the shared foundation

Entity clarity and structured data first — the base that lifts both GEO and AEO at once.

3

Run GEO and AEO together

Ship retrieval-ready content, win answers and snippets, and build the authority engines trust.

4

Monitor & compound

Track presence across engines, double down on what gets cited, and expand as engines re-rank sources.

Be visible wherever buyers ask AI, not just where they used to Google.
// Andrii Byzov — AI-native fractional CMO
4×REVENUE GROWTH YoY (operator track record)
5×LOWER CAC DELIVERED
15+ yrsFINTECH & SAAS, AI-NATIVE
Andrii Byzov, AI-native fractional CMO and AI search optimization specialist Andrii Byzov  /  AI search
Who runs it

One operator across the whole AI-search stack.

I am Andrii Byzov — an AI-native marketing operator who has led growth across B2B SaaS and fintech, including CMO roles at DataImpulse and AcademyOcean (Netpeak Group).

I run AI search optimization as one program — GEO and AEO together — not as disconnected projects. I write about how on my blog.

AI-nativeSINCE THE GPT ERA
0→14TEAM BUILT & LED
SoloOPERATOR-LED, NOT AN AGENCY
04 / Fit

Is AI search optimization right for you?

A strong fit if

  • +You are a B2B SaaS or technology company whose buyers research with AI.
  • +You want one system across engines, not scattered GEO and AEO projects.
  • +You rank on Google but are absent from AI answers.
  • +You want measurable AI-search presence, built to compound.

Not a fit if

  • −You expect a guaranteed #1 spot in ChatGPT — no one honestly promises that.
  • −You have no site authority or content to build on yet.
  • −You want a one-week hack, not a compounding asset.
  • −Your buyers never use search or AI to research.
05 / FAQ

AI search optimization, answered.

What is AI search optimization? +
Making your company visible and cited across AI-powered search — ChatGPT, Perplexity, Gemini and Google AI Overviews. It combines generative engine optimization (being surfaced in AI answers) and answer engine optimization (being the answer to specific questions) into one system.
How is it different from SEO? +
SEO optimizes for ranking blue links on Google. AI search optimization targets being retrieved, surfaced and cited inside AI-generated answers, where there is often no click and only a few sources are named. Fundamentals overlap; tactics differ on entity clarity, answer-shaped content and source authority.
What is the difference between GEO and AEO? +
GEO is the broad practice of visibility inside generative AI engines. AEO focuses on being the direct answer to specific questions. AI search optimization unites both into one program — see the GEO and AEO pages.
Which AI engines do you optimize for? +
The major ones buyers use — ChatGPT, Perplexity, Google AI Overviews and Gemini — plus featured snippets and People-Also-Ask, which feed many AI answers.
How do you measure results? +
By tracking mentions and citations across buyer-intent prompts in each engine, share of voice versus competitors, snippet and answer ownership, and referral traffic and pipeline from AI engines. No one can guarantee placement in systems they do not control, but the work improves your odds measurably over time.
Start here

See where you stand across AI search.

One audit shows your presence across ChatGPT, Perplexity, Gemini and AI Overviews — and the highest-leverage fixes across GEO and AEO.

Book an audit →

Operator-led · AI-native · B2B SaaS