Marketing Audit · B2B SaaS

See what's reallycosting you pipeline.

A B2B SaaS marketing audit — a senior, AI-native review of your positioning, GTM, demand and AI-search visibility, with a prioritized plan to fix what matters most.

Book an audit →What you get

Low-commitment way to start. Clarity, then action.

Audit scopeScoped
PositioningReviewed clarity & fit
DemandReviewed channels & CAC
ContentReviewed engine & SEO
AI searchReviewed visibility
Experience across
Netpeak GroupAcademyOceanDataImpulseGoogle for StartupsSaaSFintech
01 / Why audit

You are spending on marketing. Is it the right spend?

Most B2B SaaS teams have pockets of activity but no senior, honest read on what is actually working, what is wasting budget, and what to fix first. An audit gives you that clarity before you commit to a bigger engagement.

01

Activity without a system

Lots of tactics, no coherent motion - so you cannot tell which spend drives pipeline.

02

Blind spots in AI search

You may be invisible where buyers increasingly start - ChatGPT, Perplexity and AI Overviews - and not even know it.

03

No prioritized plan

Even when teams sense problems, they lack a senior, ranked view of what to fix first for the biggest return.

The point of view

An audit should hand you a plan, not a problem list.

A good audit is not a 40-page list of everything wrong. It is a senior read on the few things that matter most and a prioritized plan to fix them - including your AI-search visibility. It is also the lowest-commitment way to work with me before a full fractional CMO engagement.

02 / What you get

What the audit covers.

A senior review across the levers that move B2B SaaS pipeline.

Positioning● Reviewed

Positioning & ICP

Is your positioning sharp, differentiated and aimed at the right buyer?

GTM● Reviewed

Go-to-market motion

Is there a repeatable motion, or scattered tactics? Where does it leak?

Demand● Reviewed

Demand & channels

Which channels work, what is CAC and efficiency, and where is budget wasted?

Content● Reviewed

Content & SEO engine

Is content compounding and built for both search and AI answers?

AI search● Reviewed

AI-search visibility

How present are you in AI answers versus competitors? See AI search.

Plan● Delivered

Prioritized action plan

The ranked few fixes that will move pipeline most, with how to do them.

03 / Process

How the audit works.

1

Kickoff

A short call plus access to your data, site and analytics.

2

Review

I assess positioning, GTM, demand, content and AI-search visibility.

3

Findings

A senior read on what works, what wastes budget, and the blind spots.

4

Plan

A prioritized action plan - and, if it fits, a path to a full engagement.

Clarity first. You cannot fix what you have not honestly measured.
// Andrii Byzov — AI-native fractional CMO
4×REVENUE GROWTH YoY (operator track record)
5×LOWER CAC DELIVERED
0→14TEAM BUILT & LED
Andrii Byzov, AI-native fractional CMO running a B2B SaaS marketing auditAndrii Byzov  /  Marketing audit
Who you work with

A senior read, not a junior checklist.

I am Andrii Byzov — an AI-native marketing operator who has led growth across B2B SaaS and fintech, including CMO roles at DataImpulse and AcademyOcean (Netpeak Group), and worked with Google for Startups.

The audit is the low-friction way to start. If it points to deeper work, see the fractional CMO offer, or read how I think on my blog.

15+ yrsFINTECH & SAAS
0→14TEAM BUILT & LED
AI-nativeFROM DAY ONE
04 / Fit

Is an audit the right first step?

A strong fit if

  • +You are a B2B SaaS company unsure what is and is not working.
  • +You want a senior, honest read before a bigger commitment.
  • +You suspect budget is leaking but cannot pinpoint where.
  • +You want to know your AI-search blind spots.

Not a fit if

  • −You already have clear, senior marketing leadership and diagnostics.
  • −You want execution starting tomorrow, not a review first.
  • −You are looking for validation, not honest findings.
  • −You have no marketing activity to audit yet.
05 / FAQ

The marketing audit, answered.

What does a B2B SaaS marketing audit cover? +
Positioning and ICP, go-to-market motion, demand generation and channel efficiency, the content and SEO engine, and AI-search visibility - ending in a prioritized action plan.
What do I get at the end? +
A senior read on what is working, what is wasting budget, and your blind spots - plus a ranked plan of the few fixes that will move pipeline most.
Is the audit a sales pitch? +
No. It stands on its own as a useful plan. If it points to deeper work, a full engagement is an option, not a requirement.
Do you check our AI-search visibility? +
Yes - how present you are in ChatGPT, Perplexity, Gemini and AI Overviews versus competitors is part of the audit. See AI search optimization.
How long does it take? +
Typically one to two weeks from kickoff, depending on data access and scope.
Start here

Start with clarity.

A B2B SaaS marketing audit is the lowest-commitment way to see what is really costing you pipeline - and exactly what to fix first.

Book an audit →

Operator-led · AI-native · B2B SaaS