AI-Native Fractional CMO · B2B Tech

Marketing that runslike an operator.

I'm Andrii Byzov, a fractional CMO for B2B SaaS and tech companies. I build the repeatable motion and run it with AI from day one, so a lean team ships pipeline, not busywork.

Book a GTM diagnostic → See what I deliver
// 15+ yrs · CMO & growth leader · SaaS & Fintech · GEO + AI search built in
Experience across
Netpeak GroupAcademyOceanDataImpulseGoogle for StartupsSaaSFintech
01 — The trap

Founder-led marketing has a ceiling. You just hit it.

You have product-market fit and budget to grow, but marketing is improvised between everything else. More tools and more hires have not turned into a motion you can rely on.

/ 01

No repeatable motion

Activity, not a system. Pipeline depends on the founder's attention, which does not scale and was never supposed to.

/ 02

AI added, not built in

A pile of AI tools bolted onto a broken process just produces generic output faster. Speed is not the same as a motion.

/ 03

Invisible in AI search

Buyers now research inside ChatGPT and Perplexity before they reach your site, and you have no idea whether you show up.

The approach

The firms pulling ahead are not buying another tool. They are building an operating system for how marketing runs.

AI-native means the motion is designed around AI from the start, with humans on judgement and AI on volume. A smaller, more senior setup produces more, measures AI search visibility as a real channel, and compounds. That is the difference between adding AI and being built on it. The point is systems that replace two or three manual FTEs, not a ChatGPT tab open on the side.

02 — What you get

Concrete deliverables, not vague activity.

Every engagement leaves behind a working motion and the assets to run it. Outputs, not hours.

POSITIONING● built

Sharp positioning & ICP

What you are, who for, and why you win, found in your best customers and tested on real buyers.

VISIBILITY● built

AI search visibility map

A baseline of how ChatGPT, Perplexity, and AI Overviews describe and recommend you, with a plan to improve it.

ENGINE● built

AI content engine

A workflow with human checkpoints that ships genuinely useful content at volume, without going generic.

MOTION● built

Pipeline roadmap

A repeatable demand motion matched to your price and buyer, with the experiments to find what works.

STACK● built

AI GTM stack & team plan

The lean tooling and the first hires, designed so the function runs without depending on you.

SIGNAL● built

Executive dashboard

The handful of metrics that change decisions, including AI visibility, in one honest view.

03 — How it works

From diagnostic to a motion that runs.

01

Diagnostic

A focused review of your positioning, motion, and AI search visibility. You leave the first call with a clear read on what is broken and what to fix first, whether or not we work together.

02

Build the motion

Positioning and ICP, the content engine, the AI GTM stack, and the pipeline roadmap. The system gets built, not just recommended.

03

Run & measure

We run it, measure what matters including AI visibility, and tune. AI on volume, judgement stays human.

04

Hand off

I hire and mentor the first marketers under the system, so the function runs without me. The goal is a motion you own, not a dependency.

Proof

A motion that ships pipeline with a lean team, and visibility in the AI answers our buyers actually read.

// What an AI-native motion is built to produce
4×YOY REVENUE GROWTH
5×LOWER CAC, OVERHAULED FUNNEL
0→14MARKETING & SALES TEAM BUILT
Andrii Byzov, AI-native fractional CMO
Andrii Byzov · Fractional CMO
Who you work with

Your fractional CMO, with AI in the room.

I am not an agency or a marketplace match. You work directly with me, a fractional CMO who builds the motion and runs it with AI from day one.

15+ years leading marketing across B2B SaaS and fintech. Now CMO at DataImpulse, and previously CMO at AcademyOcean, a B2B LMS SaaS where I grew revenue 4× in the first year. I build systems, including AI-powered ones, not just strategies, and run my own practice the AI-native way. Senior judgement stays human. The volume runs on AI.

Featured in The Telegraph · Speaker at HR Camp · Founder, Coaching for Ukraine (Google · TEDx · Udemy · LinkedIn Learning) · 9,600+ LinkedIn followers

15+ yrsMarketing leadership
Fintech · SaaSSector focus
AI-nativeBuilt in, not bolted on
04 — Fit

Honest about who this is for.

A fractional CMO only works when the fit is right. Here is where I add the most, and where you are better served elsewhere.

A strong fit if

  • +You are a B2B SaaS or technology company with product-market fit and budget to grow.
  • +Marketing is founder-led and you need a real motion, not more tools.
  • +You want a modern, AI-native motion built efficiently by a lean team.
  • +You care about being found in AI search, not just Google.

Not the right call if

  • –You have no product-market fit yet. Fix the product and market first.
  • –There is no budget to execute the plan once it is built.
  • –Marketing is already large enough to need a full-time CMO running a big team.
  • –You want someone to run ads in isolation. That is a specialist, not a CMO.
05 — Questions

The things founders ask.

What is an AI-native fractional CMO?+
A part-time marketing leader who builds and runs the motion with AI woven in from the start, rather than a traditional CMO who adds AI tools on top. The difference shows in the work: lean AI-assisted workflows, more output from a smaller team, and AI search visibility measured alongside traditional metrics.
How is this different from an agency?+
An agency executes tactics. A fractional CMO sets the strategy, builds the repeatable motion, and hires the team to run it, then hands it off. You get senior direction and an owned system, not an outsourced dependency.
What does it cost?+
Engagements are a monthly retainer for a set number of days, a fraction of a full-time CMO's fully loaded cost. The exact figure depends on scope. The diagnostic is where we size the right engagement for your stage.
How fast do we see results?+
The first motion is typically built within about 30 days of the diagnostic. Time savings and content output show within weeks. Pipeline and AI visibility compound over a quarter or two, measured honestly against a baseline.
Do you replace my team with AI?+
No. AI handles volume, people own judgement, brand, and the final call. The result is usually a smaller, more senior team that does more, not an empty department.
Start here

Get a straight read on your motion.

Book a GTM diagnostic. You leave with a clear view of what is broken, what to fix first, and whether a fractional CMO is even the right move. No pitch.

Book a GTM diagnostic →
// 30 minutes · no obligation · honest assessment