How are fractional CMO services different from an agency?

An agency runs tactics to a brief. Fractional CMO services give you a senior owner accountable for pipeline, who also leads the agencies and freelancers who execute.

Fractional CMO Services for B2B SaaS

Q: Can I hire you for just one service?

Yes. Take the whole function or priority lines, such as demand generation or AI search, on a scoped retainer.

01 / The need

You need a marketing function, not five disconnected vendors.

Stitching together a strategist, an agency, a content shop and an SEO freelancer leaves you managing chaos with no one owning the number. Fractional CMO services give you the whole function under one accountable operator.

Fragmented vendors, no owner

Each vendor optimizes their slice; no one owns the pipeline outcome end to end.

Strategy and execution disconnected

A strategy deck no one executes, or execution with no strategy behind it - both waste budget.

No senior leadership

Without a senior owner, juniors and agencies drift, and you become the de facto CMO.

The point of view

One operator, the whole function.

Fractional CMO services should cover the entire motion - strategy through execution - under one accountable leader, run AI-native so a lean team delivers more. Below is the menu; each links to a deeper page. For the positioning behind it, see the main fractional CMO page.

02 / Services

The service lines.

Take the whole function, or the lines you need most.

Strategy● Service

Positioning & GTM strategy

Sharp positioning, ICP and a go-to-market plan tied to revenue. See GTM consulting.

Demand● Service

Demand generation

A repeatable pipeline engine across the right channels. See demand generation.

Content● Service

AI-native content engine

A content system that compounds, run with AI at scale.

AI search● Service

AI search visibility

Be found in AI answers. See AI search optimization.

Team● Service

Team & vendor leadership

I hire, manage and direct the people who execute. See hire a fractional CMO.

Audit● Service

Marketing audit

A senior review and plan to start. See marketing audit.

03 / Process

How an engagement works.

Diagnose

A short call and a focused look at where you are and what you need.

Scope the services

Take the whole function or the priority lines, on a flat retainer.

Build & run

I build the motion and run it hands-on with a lean, AI-native team.

Scale & report

Tie everything to pipeline, scale what works, report to the board.

$Andrii Byzov, AI-native fractional CMO services for B2B SaaS$ Andrii Byzov / Fractional CMO

Who you work with

The whole function, one operator.

I am Andrii Byzov — an AI-native marketing operator who has led growth across B2B SaaS and fintech, including CMO roles at DataImpulse and AcademyOcean (Netpeak Group), and worked with Google for Startups.

Take everything or just the lines you need. For cost, see the pricing page; for the hiring view, hire a fractional CMO.

15+ yrsFINTECH & SAAS

0→14TEAM BUILT & LED

AI-nativeFROM DAY ONE

04 / Fit

Are these services right for you?

A strong fit if

+You are a B2B SaaS with product-market fit and budget to grow.
+You want one owner of the marketing function, not five vendors.
+You need strategy and execution under one roof.
+You want an AI-native motion built by a lean team.

Not a fit if

−You only need a single tactic executed to a brief.
−You have no budget to invest in growth yet.
−You want the cheapest freelancer, not leadership.
−You already have strong senior marketing leadership.

05 / FAQ

Fractional CMO services, answered.

What do fractional CMO services include? +

Strategy and positioning, go-to-market, demand generation, an AI-native content engine, AI search visibility, and marketing team and vendor leadership - the whole function under one operator, or just the lines you need most.

Can I hire you for just one service? +

Yes. Take the whole function or priority lines - for example demand generation or AI search - on a scoped retainer.

How is this different from an agency? +

An agency runs tactics to a brief. Fractional CMO services give you a senior owner accountable for the pipeline outcome, who also leads the agencies and freelancers who execute.

What does it cost? +

Typically a monthly retainer scoped to the services you take. See the cost page for ranges.

How fast can you start? +

Usually within a couple of weeks of a scoping call.

Start here

Take the whole function.

One call to scope the services you need - strategy, demand, content, AI search, team - under one accountable operator.

Book a call →

Operator-led · AI-native · B2B SaaS