Fractional CMO · Startups

Senior marketing,startup speed.

A fractional CMO for startups — seed to Series B. I build your go-to-market motion and run it with AI, so you get senior leadership without a full-time CMO hire.

Book an intro call →What you get

Seed to Series B. Build before you scale headcount.

Fit for stageOpen
StageSeed–B best fit
First hireOften before full team
Ramp~2 wk to start
Commitment1–3 days / wk
Experience across
Netpeak GroupAcademyOceanDataImpulseGoogle for StartupsSaaSFintech
01 / When to hire

Too early for a full-time CMO. Too big to wing it.

Most startups hit a stage where founder-led marketing stalls but a full-time CMO is premature and expensive. That gap is exactly where a fractional CMO earns its keep - senior leadership to build the motion before you scale a team.

01

Founder-led marketing has plateaued

You have got initial traction by force of will, but growth is inconsistent and there is no system behind it.

02

A full-time CMO is a risky early bet

Six figures plus equity on an unproven motion is a heavy gamble at seed or Series A.

03

You are hiring marketers with no leader

Junior marketers and agencies without senior direction burn budget and produce activity, not pipeline.

The point of view

Build the motion first. Then hire the team.

At startup stage you do not need more hands - you need someone senior to figure out what actually works, build the repeatable motion, and only then hire the team to run it. I do that hands-on and AI-native, so a tiny team punches far above its weight. See the full fractional CMO offer.

02 / What you get

What a startup gets.

The senior leadership and working motion a growing startup needs.

Positioning● Built

Positioning & ICP

Sharp positioning and a clear ideal customer - the foundation early growth lives or dies on.

GTM● Built

Go-to-market motion

The first repeatable channel or two, instrumented to pipeline, not vanity metrics.

Content● Built

AI-native content engine

A content and AI-search system run with AI, so a lean team ships at scale.

Hiring● Owned

First marketing hires

When growth warrants it, the plan and shortlist for your first marketing team.

Fundraising● Support

Board & investor narrative

Marketing metrics and story that stand up in a board or raise.

Leadership● Owned

Hands-on leadership

One accountable senior operator, not an agency or a junior left to guess.

03 / Process

How a startup engagement runs.

1

Diagnose

Find what is working, what is not, and the fastest path to a repeatable motion.

2

Build the motion

Stand up positioning, the first channels and the content engine - instrumented to pipeline.

3

Prove & scale

Validate what works, then scale spend and ship the hiring plan.

4

Hand off or stay

Hire the team to run it, with me leading until they are ready.

At seed, you do not need a team. You need someone who knows what works.
// Andrii Byzov — AI-native fractional CMO
4×REVENUE GROWTH YoY (operator track record)
5×LOWER CAC DELIVERED
0→14TEAM BUILT & LED
Andrii Byzov, AI-native fractional CMO for startupsAndrii Byzov  /  Startup CMO
Who you work with

A CMO who has built from zero.

I am Andrii Byzov — an AI-native marketing operator who has led growth across B2B SaaS and fintech, including CMO roles at DataImpulse and AcademyOcean (Netpeak Group), and worked with Google for Startups.

I have built and led marketing from the ground up, including 0 to 14 on a team. If you are weighing the hire, see hire a fractional CMO and cost, or read how I work on my blog.

15+ yrsFINTECH & SAAS
0→14TEAM BUILT & LED
AI-nativeFROM DAY ONE
04 / Fit

Is your startup ready for a fractional CMO?

Ready if

  • +You are seed to Series B with product-market fit and budget to grow.
  • +Marketing is founder-led and needs a senior owner.
  • +A full-time CMO is too early, slow or costly right now.
  • +You want a motion built before you scale a team.

Not yet if

  • −You have no product-market fit or budget yet.
  • −You want someone to execute tasks, not own strategy.
  • −You expect overnight, guaranteed results.
  • −You already have a strong senior marketing leader.
05 / FAQ

Fractional CMO for startups, answered.

When should a startup hire a fractional CMO? +
When founder-led marketing has plateaued, you have product-market fit and budget to grow, and a full-time CMO is too early or costly. Typically seed to Series B.
Is a fractional CMO good for early-stage startups? +
Yes - it is often the ideal first senior marketing hire. You get leadership to build the motion before committing to a full-time CMO and a team.
How much does it cost a startup? +
Typically a monthly retainer scoped to your stage - a fraction of a full-time CMO. See the cost page for ranges.
Will you also help us hire our team? +
Yes. Part of the work is knowing when to hire and who - I build the plan and shortlist, and lead the team until it is ready.
How fast can you start? +
Usually within a couple of weeks of a scoping call - far faster than a full-time CMO search.
Start here

Build the motion before you build the team.

A short intro call and a focused diagnostic show whether a fractional CMO is the right next move for your startup - and what the first 90 days would build.

Book an intro call →

Operator-led · AI-native · B2B SaaS